- Replacing text that could be easily formatted with an image
- Why do you try to cut the search engines attempt to crawl your site? Do not use graphics for text formatted with fonts that exist on any computer. You will save the download speed, place on the server and good image among your colleagues. Neither use JPGs for text – they create a “dirty” halo around the letters.
- Bad content organization
- When there is a lot of content on your website, it should be well organized. Visitors read from left to right, and the further they move into the site, the less visitors stay with you if you do not make it easy for them to read.
The rule is: if you think that some copy is important, put it in the beginning, where everyone can see it, don’t make your visitors to scroll and dig for the important message you want to pass them.
- Using more than 2 different types of fonts in one design
- The only exception when the 3rd font type is used in the logo.