There are a lot of websites out there. You can make a pretty site, an interesting site, but if you don’t follow the rules, your site will never be a selling site. Here are the rules – just follow them and you will be able to attract real customers that will bring you real sales.
Most common mistakes of landing pages that are aimed to sell:
- Information is too vague, sometimes copied from elsewhere.
- Too much or too little information
- Price lists published on the landing page
- No Call to action
- Typography and content formatting is not user-friendly
Rules to follow to create a successful Selling Landing Page:
- Make it simple to use
- Be specific – you have to know what the product you’re selling does and who will be using it
- Consider your target audience – that will define the design, font size and color, illustrations, and your writing style
- The header should be catchy. It defines the content. Research intriguing and attractive headers and search engine search querie
- Content should be simple, easily read, clear, to the point. Maximum 2 scrolls
- Consider placing the keywords in the text according to the golden ratio principle
- Make your offer irresistible by adding FREE products
- Use call to action buttons and links such as “Order today”, “Register now”, “Ger your own now”
- Use statistics such as “100,296 subscribers” or “864 people already bought” or “34% reduction” or “98% success”. Numbers look good
- Use images
- Use website analytic to track who is using your site and how