Kimonology® Identity and Website Design and Development, Marketing Materials, and Trademark Registration

Kimonology.com Website Design, E-Commerce and marketing

Challenge

To create identity for this handmade brand. Handmade market is oversaturated but this company is specializing on mostly kimono style apparel.

Solutions and Execution

Brand Name- Brand Contextual Message

It was identified that the new company name has to contain word “kimono”. The brand Kimonology® was born, and trademark was registered. The brand name uniquely conveys that the clothing comes out of the studies of kimonos.

Slogan – Brand Contextual Message

Unleash your inner ocean! – conveys that the clothing is kimono style and beach inspired.

Identity and Website Design – Brand Visual Message:

Massive crispy clear waves are the main image of this romantic handmade sportswear brand. This imagery is heavily used in the design of the Kimonology website.

Kimonology Gallery – Website, Logo, Marketing Design

Kimonology Gallery – Wholesale Catalog

Tasks, Methodologies, and Tools

• Branding
• Website Design
• Marketing Design
• High-fidelity wireframes
• Storyboards
• Non-interactive prototypes
• Sketch web design and prototyping
• WordPress Setup
• E-commerce
• Product Catalog
• Trademark Registration