The I Factor

theifactorelogo

Project Objectives and Challenges

To create an easy to navigate website for The I Factor.

The challenge was to make is clean and easy to use website but still provide various information such as buying options, celebrity testimonials, readers’ reviews, information about the authors.

Client also insisted on a slider with one of the slides containing video. The design should have been similar to the book cover design (very simple), rather “manly”, but not aggressive.

Tasks, Methodologies, and Tools

  • Information architecture
  • Sketch Sessions
  • Create high-fidelity wireframes
  • Web page design
  • HTML, CSS coding
  • WordPress setup
  • Some PHP
  • High-Fidelity Wireframes
  • Adobe Photoshop, Adobe Illustrator